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Cookie policy

Last Updated: July 20, 2026
Welcome to Exigo® (exigosports.com). This Cookie Policy explains how Ad Sports Ltd t/a Exigo® ("we", "us", or "our") uses cookies and similar tracking technologies on our website. It explains what these technologies are, why we use them, and your legal rights to control our use of them.

1. WHAT ARE COOKIES?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
  • First-party cookies: These are cookies set directly by exigosports.com.
  • Third-party cookies: These are cookies set by parties other than us (such as Shopify, Google, HubSpot, or Klaviyo) to enable third-party features or functionality through our website.

2. WHY WE USE COOKIES

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, which we refer to as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our storefront and optimize our marketing campaigns.

3. THE CATEGORIES OF COOKIES WE USE

A. Strictly Necessary Cookies
These cookies are absolutely essential to provide you with services available through our website and to use some of its features, such as accessing secure areas, using the shopping basket, or executing checkout functionalities via Shopify. Because these cookies are necessary to deliver the site safely, you cannot refuse them without impacting how our storefront functions.
  • Key Providers: Shopify, Consentmo GDPR.
B. Performance and Functionality Cookies
These cookies are used to enhance the performance and functionality of our website but are non-essential to its use. However, without these cookies, certain functionality (like video playback or site features) may become unavailable.
  • Key Providers: EComposer Builder, Powerful Form Builder, Quotify.
C. Analytics and Customization Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used, how effective our marketing campaigns are, or to help us customize our website for you.
  • Key Providers: Microsoft Clarity (session recordings and behavioral tracking), Search & Discovery, Shopify Analytics.
D. Advertising and Marketing Cookies
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
  • Key Providers: HubSpot CRM, Klaviyo (Email & SMS automation tracking), Google Shopping Feed, Klarna On-Site Messaging.
E. Affiliate Tracking Cookies
These cookies are placed specifically to track purchases generated through our digital affiliate network. They allow our systems to securely attribute finders' fees and partner commissions.
  • Key Providers: UpPromote Affiliate.

4. COOKIE DECLARATION AND RETENTION

Because your browser routinely updates and interfaces with third-party applications, a live, automated list of individual tracking tokens, their unique domains, and their exact expiration timelines can be viewed, reviewed, and customized directly at any time by clicking the data privacy widget served on our storefront.

5. HOW YOU CAN CONTROL COOKIES

A. Our Cookie Consent Banner
We deploy the Consentmo GDPR Compliance Platform across exigosports.com. Upon your first visit to our store, a clear opt-in notification banner will pop up. No non-essential analytics, marketing, or affiliate cookies will load on your device until you give explicit consent by clicking "Accept All" or configuring your custom choices.
B. Your Cookie Banner Choice Settings
You can modify or completely withdraw your tracking consent at any time. Simply click the "Cookie Settings" or privacy icon located in our website’s footer to launch the configuration console and adjust your preferences.
C. Browser-Level Settings
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies via browser level settings, you may still use our website though your access to some functionality and areas of our website may be restricted.
To learn how to manage cookies on popular browsers, please visit:

6. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

7. CONTACT US

If you have any questions about our use of cookies or other tracking technologies, please contact our data team at:
  • Company Name: A&D Sports Ltd t/a Exigo®
  • Registered Office Address: Exigo, Golden Works, Lawton Street, Rochdale, Greater Manchester, OL12 0LQ, UK
  • Contact Page: exigosports.com/pages/contact